Aiming high
Future college stars and pros
Athletes with Division I or professional potential, where offers, NIL deals and agents can show up early and fast.
Recruiting · NIL · The decisions that matter
The big decisions in your athlete’s journey deserve a strategy.
I help student-athletes and their families navigate college recruiting, NIL and the choices that shape what comes next, whether your athlete is chasing a pro career or hoping their sport will open college doors.
Recruiting starts earlier than anyone tells you.
By eighth grade, coaches are watching. By tenth, families are fielding scholarship and NIL questions with no one to ask. Offers arrive with deadlines, and every program sounds like the right fit.
Most families piece it together from other parents, club coaches and the internet. The stakes are too high for guesswork.
My approach
Keep the love of the game.
Youth sports has become an industry. The travel teams, the showcases, the private training and the pressure to specialize early cost families thousands of dollars and countless weekends, and too many kids burn out before they ever reach a college roster.
I save families time and work in a landscape that changes every season. And as a mom of two athletes, I bring an approach that protects what matters most: your child’s love for the sport and your relationships as a family.
What that looks like
- Less guesswork. A clear plan, so you stop losing hours to research, rumors and group chats.
- Spending with a purpose. Camps, showcases and services chosen for what they actually do for your athlete.
- A pace that prevents burnout. Room for rest, other interests and being a kid.
- Decisions your family owns together. Your athlete leads, and parents stay parents, not agents.
Who I work with
Every athlete, every level, every sport.
Most recruiting help is built for the top few percent. I work with student-athletes of all stripes, because the decisions matter just as much for the rest.
Finding the right fit
Athletes who want to keep playing
Students headed for Division I, II or III, NAIA or junior college who want a program that fits them as an athlete, a student and a person.
Sport as a door to college
Students whose sport opens doors
Students whose sport can strengthen their college application, especially at selective schools where a coach’s support can make a real difference.
Every sport
Football, basketball, track and field, soccer, swimming, tennis, volleyball and more. Each sport has its own recruiting calendar, and your plan is built around your athlete’s. In sports with their own specialized recruiting world, such as lacrosse, hockey and baseball, I build your family’s overall strategy and work alongside your athlete’s club coach or a sport-specific specialist.
How I help
A clear plan for every stage.
Grades 8–11
Recruiting Roadmap
Together we build your timeline, target list, coach outreach plan and online presence, so your family knows what to do and when.
Offers in hand
The Five-Lens Offer Review
I evaluate each school on five lenses, from coaching and academics to scholarships and true cost, then help your family reach a decision you all stand behind.
The full cycle
Family Advisory
A trusted advisor through the whole recruiting cycle, including a second set of eyes on every offer, scholarship and NIL agreement.
Add-on reviews: Brand & Digital Presence and Scholarships, NIL & Money.
Free download
The 10th Grade Recruiting & NIL ChecklistWhat every parent should have in place by the end of sophomore year.J.D., Boston CollegeTrained as a corporate lawyer
Former C-suite executiveChief Impact Officer, Consumer Reports
NACAC-trainedStudent-athlete advising and independent educational consulting, 2026
D.C. sports parentTrack, football, basketball and soccer
Why work with me
I went to law school to work in sports. This is me coming back to it.
I’m Shareé McKenzie-Taylor. Sports law was my plan. My career took me instead into corporate law at Simpson Thacher, then policy, strategy and the C-suite, where I led the transformation of Consumer Reports.
I’ve also been surrounded by athletes all my life, from the track to the World Cup and the NFL, and I swam competitively and played tennis through college myself.
Then I became the parent of two competitive student-athletes here in D.C., and I watched families face recruiting and NIL decisions with no one in their corner. I couldn’t ignore the pull any longer. Praxis Athlete Advisory brings everything I’ve learned back to where I started: helping athletes.
What makes this different
- A lawyer’s eye. I read the fine print on NIL agreements and spot problems before you sign.
- Strategy, not just exposure. Many recruiting services focus on getting your athlete seen. I help your family build a plan and make the decision.
- For every athlete. Not only future pros, but also students whose sport can help them get into the right college.
- Independent. I don’t work for any school, club or brand.
- Before the agent. Agents negotiate once there’s money on the table. I help your family with everything that gets your athlete there.
- A parent who’s been there. I know the anxiety that starts at 13 because I’ve lived it.
What families say
From overwhelming to a clear plan.
“What stood out was Shareé’s ability to take what felt like an overwhelming process and turn it into a clear, manageable strategy.”
“When our son entered 10th grade, we knew he had athletic potential, but we weren’t sure how to navigate the college recruiting process. He was balancing lacrosse and track, and we needed help understanding which opportunities to pursue, how to identify colleges that would be the right fit, and when to start preparing for conversations with coaches.”
“We received practical guidance on narrowing our college list, building an appropriate social media presence, and positioning our son to communicate confidently with college coaches. Rather than pushing us toward a particular sport or school, the focus was on helping our son understand his options and make informed decisions. We now have a roadmap and, more importantly, the confidence to move forward.”
“Having Shareé, who understood both the opportunities and complexities of college athletics, made a meaningful difference for our family.”
“Choosing the right college basketball program is about so much more than the name on the jersey. As a family, we wanted to make sure our child would be in an environment that supported both athletic development and academic success, while also understanding the financial and scholarship implications of each opportunity.”
“The guidance we received from Shareé helped us look beyond rankings and reputation to evaluate coaching philosophies, team culture, playing opportunities, academic fit, and scholarship considerations. We were able to approach important conversations and decisions with greater clarity and confidence. Our student is now a freshman at [a Division I program], and we are grateful that we approached this important transition with a thoughtful strategy.”
For schools and programs
Recruit and keep families with confidence.
Academies, high school programs and athletic departments bring me in to redesign how they engage athletes’ families and to build NIL governance that holds up. I also speak to parent groups about recruiting and NIL.
Start with a conversation.
A free 20-minute call to talk through where your athlete is and what comes next. No pressure, no sales pitch.
Book your family call