PraxisAthlete Advisory

For schools and programs

Recruit and keep families with confidence.

Families now weigh NIL, academics and fit as carefully as playing time. I help academies, high school programs and athletic departments meet them where they are.

19% → 37%

Signing success on offers at an NCAA Division I program, within one recruiting cycle, after we redesigned how it engaged athletes’ families.

The family is part of the recruit.

Programs invest heavily in evaluating athletes and far less in understanding their families. Yet parents shape the final decision. I bring a parent’s view and an executive’s discipline to close that gap.

Services

How programs work with me.

Fixed-scope engagement

Family Experience Audit

  • Review of how your program recruits and supports families
  • Interviews with recent recruits and parents
  • A redesigned engagement model and messaging
  • Leadership briefing with priorities and next steps

Governance

NIL Strategy & Education

  • NIL policy and governance review
  • Athlete and family education programs
  • Guidance as rules change across states and divisions

Speaking

Parent Night Talk

“Recruiting and NIL: What Every Parent Should Know by 10th Grade.” A 45-minute session with Q&A for schools, clubs and booster groups.

Why me

Enterprise strategy, legal training and a parent’s view.

  • Former Chief Transformation Officer at Consumer Reports, where I redesigned the operating model of a $244 million organization
  • Trained as a lawyer (J.D., Boston College), with experience in policy and governance
  • Resolved a national sports authority crisis involving governance, investment and athlete retention
  • NACAC-trained in student-athlete advising
  • Parent of two competitive student-athletes in the D.C. area

Let’s talk about your program.

Email me with a little about your program and what you’d like to improve, or book a call.

Book a call